The discussion around movie ticket prices in the Telugu states has resurfaced. State governments have been adjusting ticket rates to account for increasing operational costs. However, producers frequently ask for special price increases when a major or highly anticipated film is released. This practice has driven ticket prices even higher during the first week or ten days, drawing criticism from moviegoers.

Special screenings and premium pricing have become common. Many viewers feel these higher rates burden them rather than truly helping the industry. Producers, conversely, argue that they receive only a small portion from each ticket, and the public does not fully grasp how the revenue is actually divided.

Producer Bunny Vas recently addressed this matter during a media discussion. He clarified the limited amount of money that ultimately reaches the film’s creator.

He stated that a producer receives less than 28 percent of the total ticket price. For example, from a 100-rupee ticket, only 28 rupees goes to the producer. The remaining funds cover theatre expenses, taxes, and distribution costs. Vas also mentioned that any profit left after recovering costs is then subject to a 35 to 40 percent income tax, further reducing the producer’s final earnings.

Bunny Vas observed that people often assume producers keep the entire sum when ticket prices reach figures like 600 or 800 rupees for special shows. He urged the media to help audiences understand the true revenue split and avoid assuming producers are pocketing all the extra money when prices increase.

His comments come as social media users are voicing concerns over the elevated ticket prices for Akhanda 2, calling the hikes excessive. Bunny Vas’s explanation aimed to present the producer’s perspective and requested a balanced understanding of the financial aspects involved.