Producer Naga Vamsi is well-known for his lively and engaging interviews, which frequently circulate online before his films hit theaters. Currently, his company, Sithara Entertainment, has entered the Sankranthi competition with Naveen Polishetty’s Anaganaga Oka Raju, and the producer is actively promoting the movie.

During a recent interview, Naga Vamsi confirmed that acclaimed director Trivikram, who acts as a creative partner overseeing operations within Sithara Entertainment, reportedly offered him some candid feedback. While Sithara has often supported content-driven commercial projects, some of their recent films have not performed as expected, with Kingdom and War 2 (distribution) being recent examples.

Trivikram reportedly advised Naga Vamsi to avoid getting involved in every genre. More importantly, he suggested not straying from the genre that has proven to be their strength: family films. Trivikram is said to have urged him to choose scripts carefully as a producer, rather than simply following trends.

These insights are expected to influence Naga Vamsi’s decisions moving forward, as he aims to produce movies that achieve success at the box office.

Anaganaga Oka Raju, directed by Maari, stars Naveen Polishetty and Meenakshi Chaudhary in the lead roles. The film is scheduled to release in cinemas on January 13, 2026.